To highlight this point, check out the chart below. In other words, the marathon is the race you need be running to come out on top.” “The industry used to be laser-focused on week one, and while it continues to be important, of greater importance is the long-term focus of reaching benchmarks in weeks 26, 52, and 104. Gary Kelly, Chief Revenue Officer at Interscope - the record label that Imagine Dragons was signed onto, said: The example of Imagine Dragons allows us to join the dots, and show why a front-loaded sales mindset can miss opportunities as back-ended streams create them. These dates matter, as it was during this highly disruptive period that the US industry started to transition from sales to streaming in a full-fledged manner. Billboard labeled them as the breakthrough band of 2013, following the group’s debut LP release of Night Visions in September 2012.
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